Dave's Blog

If you want to listen or join conversations related to your interests on twitter, you may be looking for a tool that could help you filter what you need to hear before you start listening.

This site enables you to monitor, find, subscribe and then capture and refine your search results with your rss reader.

If you haven't already tried using it, you may want to test monitoring interests, wishes or large amounts of problems that still haven't been solved yet.

After all, there is so much to learn from the things that still don't work.

If you would like to see your clients make specified decisions or take specified actions, consider providing your prospects with optional previews of what will come, or what will happen next.

There are moments when our clients want to know exactly how we are going to react and what our next moves are going to look like.

Anything less may lead to negative feelings which have an undesirable effect on the human intuition. In other words, our prospects aren't completely comfortable with the design of our process.

If we act, we want to know what to expect, and this is especially true when we get targeted with new solutions.

When we can’t be sure of our expectations, we may feel insecure, uncertain or disoriented.

However when something unexpected, needed and wanted, is perfectly integrated in our interaction sequence, we appreciate this very much, but as customers, we need and want as much foresight into any process as possible.

We know that all courses of events have the potential to affect our future negatively and positively.

So we feel the need to eliminate risks and keep our ability to prepare ourselves and plan for our future.

The lack of foresight is most certainly one reason for being uncomfortable with getting the next dental treatment.

We continuously send signals to our audience. We do this either directly or indirectly as we are targeting the conscious and unconscious layers of the human mind.

Some superficial attributes (like having hairloss for example) are loaded and charged with meaning, memories and associations for the recipients.

So when we indirectly communicate our superficial attributes by acting as if they weren't there, we place these attributes indirectly into the unconscious layers of the mind our audience.

We influence people towards thinking that it was their idea to think about these often trivial superficial characteristics a few days later.

The conscious thoughts following this transaction will be affected again by associations and memories that our superficial attributes were charged with, in relation to the worldview and mindset of the particular person thinking.

This leads to the following: If you want to market a superficial weakness into a strength, the key is to encourage your audience to consciously (not unconsciously) perceive your superficial properties and reconnect them with beneficial and improved associations that you provide.

Recharge your potential weak spots with new tags and new meaning plus continuously recommunicate them in a direct way to stimulate conscious thinking in relation to customized associations.

Remember: when our weaknesses are superficial, they don't negatively influence the core values that we provide or the surrounding soft values that our value is embedded in. Superficial attributes aren't worthy of change because of that.

The problem is that plenty of people disadvantageously associate certain attributes, with stories that don’t necessarily contribute to the fortification of a coherent and good image.

The drawbacks that are connected to common memories, percipiences and associations of variable audiences, start becoming problematic after undesigned impressions that we subliminally leave in the minds of others, develop into unconsciously perceived and unshaped autonomic stories.

The same goes for marketing yourself to the press. When you supply your press-partners with something great to write about, it’s always safer and better than leaving the decision to others on what to think and write about you.

When you can't or don't want to change certain things, send the superficial attributes that people perceive anyway in a straightforward and direct way.

After all, this leaves you looking more appealing and self-assured to your audience.

For the time span of the following post, envision your message, as if it was a product…

We all know that we can never force others into listening to what we have to say.

So whenever you have something relevant to tell the world, the crucial goal for you to reach, would be helping your audience to choose to listen to you.

Here's why: When you want people to listen to you, you require them to act your way.

But we know that people only act after they have decided that they want to act.

So it always goes their way.


Are you talking to the right audience?
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Your audience is always searching for answers and it decides, whether it wants to be your audience, or not.

Why did you choose that audience?

Why would that audience choose you?

The thing that separates your complete audience into groups is the following question that people ask themselves before deciding to listen: What do I need to know right now?

Right now, you wouldn’t want me to start talking to you about the water availability near you, would you?


When your message stays available, it will be a permanent option.
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You might never know what people think before they do, but you can try...

If your message is brilliant, the chances are likely, that the same audience that obviously ignored you yesterday could care about your content today.

It all depends on the questions that are being asked by your current recipients.

Yesterday, your answers just didn’t match the questions that where being brought up.

So find out what the timeless questions are, and prepare your best answers.

Keep these available at all times and then let your audience find you, because they decide when they want to listen.


How does your audience like to get talked to?
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It’s not just what you say, but also how.

Just as in learning and teaching, everyone has their own unique way of talking and listening to people.

Knowing the listening preference of an audience is a key aspect in reaching an audience.

Some people learn better by reading and some learn better by teaching, that’s why we have to adapt to these preferences.

Finding the proper tune and the proper messaging-format for each group is powerful because most people can’t agree with you, unless they understand your message without having to translate anything into their own understandable format.

Just remember: your audience will show you what the right format is, by either dropping you, or picking you up.


What place would your audience like to listen in?
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The place is crucial.

Where does your audience prefer to receive new information?

If the place you chose is loaded with negative associations or subtle reminders of negative experiences, it’s probably not the right place to deliver your message.

Find the place that your audience chose, and eliminate the negative associations by improving everything until it’s completely different in a better way.


How will your audience benefit from listening to you?
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The answers to the following questions are usually in the back of our minds before we choose to put some time and energy aside to give someone else a prominent stage.

What perceivable incentives can you offer, that would help you motivate your audience towards listening?

What perceivable reward can you offer to people after they have finished listening?

There are times when people need the stuff they want and want the stuff they need.

That’s why triggering actions that satisfy needs of people, is such a powerful method in gaining attention.

If the benefit sets in right after your audience is done listening, you’re likely to get loyalty through positive behavioural addiction.

If you want any of the following, you will need courage:

- Money
- Power
- Love
- Attention
- Sex
- Personal Growth
- Followers
- Adventures
- ... anything scarce or valuable to most people

Here's why: Think about it, the size of the impact that your actions already made, was always closely related to the courage that it required for you to act that way.

Winners make mistakes and risk being completely wrong sometimes. But they see their mistakes from a different perspective. This gives them courage.

Mistakes are seen as steps to a goal, and mistakes help eliminate the wrong methods.

You need courage to see yourself the exact way you are now, but your reward will be the ability, to see yourself the way you will need to become.

Risk is the barrier that keeps the critical mass from doing risky things that offer a great reward.

What an opportunity for the people who have courage.

If you want to outrun your competitors, you are probably searching for ways to get yourself or your company in the lead.

You can be better than others in 3 ways:

- Your value is better
- Your value is faster
- Your value is cheaper

Let me give you some examples related to blogging:

Being faster as a blogger, could mean delivering your content at a higher rate.
When your competitors are posting 2 posts a day, try to post 3.
Being faster can also mean replying faster to incoming emails or comments.
You can interact, react and act faster then others.

Cheaper means delivering more personalized value for less value.
Value can be energy, time or money … anything of value to others.
It means giving more for less, or something for nothing.

You can be a better blogger than others, by offering content that exactly matches the needs of a small slice of all your potential readers.
Try personalizing your content even more.
When you have something for everybody, you have the best for nobody. 

A month ago I started sending out my thoughts – now things are becoming better and better, and there are important people that I want to say thanks to...

…thank you – I really appreciate your commitment, and I greatly value the time that you invest into my stuff. I'll never take your attention for granted.

Special thanks also to the readers that subscribed to my posts via RSS.

Truly amazing how early adopters can grab and hold on to new things when they emerge, even when there’s barely anyone else around doing the same thing.

You’re the driving force behind all of this.

Thanks again.

We experience the gaps in our current reality through emotions and thoughts.

Our decisions are based on:

- Intuition**
- Analysis**
- Experience*

The optional choices that we provide ourselves with, are often the ones that have already worked for us.

When we’re supplied with the next innovative filling to our gap, we can’t base our decision on experience.

When we do base our decision on experience we don’t consider buying the new thing.

*Experience is the opposite of uncertainty.

Innovation is newness and newness is equal to uncertainty (unknown newness).

Uncertainty is a thing that most people want to get rid of.

When we aim at delivering newness, we need to supply our audience with opinion forming information in a memorable and subtle style.

**We should provide answers, that encourage positive intuition and coherent analysis to take place in the minds of our clients, in reference to the new solution.

By doing this, we provide options for more promising directions of thought. 

Everything natural in our environment is subject to permanent change, and is continuously adapting itself to the constant alteration happening around it.

In nature, change happens smoothly, with no bumps in the lifecycle of the element.

The evolution of nature is analog (wheel).

But our products of yesterday are static and constricted.

Without the brand coming into action to push things further, the product stays the same.

The marketed evolution of our products is digital (steps).

In our world of solutions to unsolved problems, the change takes place in sequences of timed thrusts of improvements.

Sinus companies already have the solutions of 2010. They’re already there and translated them into the products of today. These companies put their brands or products on terrains of new and growing markets of tomorrow (sinus curve).

Square companies synthetically reinvent the evolution timeline of their products, to make them more profitable in terms of revenue (square curve).

An example of square, is launching a regressed version of a new search engine for searches within audio, and adding sets of improvements by dripping them into the product by and by, marketing each drip like the next product. 

Life is the framework for everything that we experience as our reality.

Life is incomparable and indispensable.

We can’t press pause. We have to consume our life in one flow.

And unconsciously, we want to hold on to what we can’t keep.

We long for the blankness, because we may interpret our own aspirations into the blank.

The things that we can’t possess, we often desire.

Extremely unique things are limited to a single unit only…

… And there will never be a copy of a first experience.

The times, in which we conceive, that we’ve exhausted a single unit, are the moments in which we regret that it’s already over.

These moments declare a unique experience.

Time is life and time is limited.

When we attach product attributes to the flow of time, we encourage a one-of-a-kind intended past experience to take place.

We create a memory. 

Thinking in terms of principles, the wind would be a powerful marketer.

The movements (actions) of the wind are:

- Invisible
- Random-like
- Non-linear

The timeframes of persistent, simultaneous and streaming motion, heading in multiple directions, make overtaking or imitating the wind a hard task.

The directions of the wind are based on series of gaps. By this, I mean the winds foresight of the coming gaps behind the initial gap.

The wind streams into empty spaces that lack a physical definition (market gaps).

We live through the visible effects that the wind leaves behind, but we can’t tune into the mindset of the wind.

The actions of the wind are often secluded, broadcasting the illusion of non-existence.

And sometimes, when the wind seems to have vanished, we’re inside the eye of a hurricane.

Advertising formats are bodies.

And in some respects, our ads are even similar to us.

Formats are like employees, working for different brands.

The image used on the surface, just changes the body language and the clothing of the format.

It can't change our experience with the format, nor the behaviour that the format confronted us with in our past.

When a format gets on our nerves, in our way, disturbs or lies to us – the whole character of the format changes in our perception.

The impact of bad behaviour, affects the brand using the format, plus the format in itself.

To draw comparisons, and for future orientation, our mind unconsciously tags the format with negative keywords.

What we see is the surface.

We base our evaluation of the inner attributes on the tags related to the outer attributes.

When the outer attributes are connected to negative tags in our minds, they rub off onto what the format wants to tell us.

The ideal advertising format has to be trustworthy.

Before we start to listen, we’re critical about the validity.

We’re sure not to trust too much, so why should we act?

Do you read and reply to spam?

Motivation is willingness to act.

And without a necessity – there is no action.

So to generate action – we have to generate the necessity first.

Our will to act, is dependent on our mental focus.

And our mental focus is a part of our perception.

The perception of everything we perceive is steered by our interests.

And we’re mostly interested in the things we want.

Our will to act, is linked to the pushing and pulling forces that lead to action.

Examples for pushing forces:

- Don’t wants
- Fears
- Possible losses
- Risks
- Diseconomies

Examples for pulling forces:

- wants
- needs
- dreams
- aspirations

Before we act, we’re right in between these two forces.

If we don’t act, we risk falling onto the terrain of the forces behind us.

And when we ignore what’s in front, we suddenly lack the motives.

Motivation takes it's beginning in our thoughts.

And certain thoughts attract more thoughts of the same genre.

Control of thoughts leads to Control of self.

And control of self leads to control of the outer circumstances. 

Packaging is a product attribute of many, blending into the whole composition of needed value.

When brought to perfection, the clothing of the product becomes a powerful asset, taking attraction, perceived potential and value to the possible climax.

Professionals see packaging as part of the product – not something extra.

Today, product alternatives and options are at an all time peak.

Envision premium waters - the packaging played a key role in taking certain waters from replaceable to premium.

It was the packaging that made the outer surfaces of unused products, more desirable to specific customers than the replaceable content in some cases.

The more movements you put into the production process of the core product – the more it’ll cost your clients.

But running a bulk product - composed of one component – like water – leaves enough spare movements in the manufacturing process for the creation of a desirable skin.

We can also perceive this focus, as being equal to launching point-of-sale ads - with takeaway functions, and the purpose, to display and demonstrate bought content being used by identifiable people (proving the product to be useful). 

Following rules, means adapting the methods of others.

In business – this equals becoming a follower – leaving further actions faceless or equal.

By applying methods, generated by our own principles – we translate our undone vision into reality with undone and customized new methods.

This means controlling the actions, leading to events that need to happen in the future to assure success.

A better future can never be a traceable copy of the past.

To control, leaders follow their own rules and perspectives – not the possible viewpoints of others.

Leaders change the standardized framework to the game that they feature.

They switch characters and change tempos to confuse and force alignment.

Leaders see the rules that they've been supplied with, as flexible borders, canalising them to desired destinations.

Eventually, this leads to a complete rearrangement of the present game – leaving large fragments of the setup, affected by the actions of autonomic leaders.

Periodically, we see new options for web usage emerging.

And every new service, is a new chance to underline uniqueness and originality through the way we use the things that come out.

Developing a personal usage handwriting means individualizing and reinventing the way you believe a certain service should be used.

Continuously, everything new is unknown, and demands for definitions, but by adopting these definitions as final definitions, we follow the mass unconsciously in terms of perspectives and thoughts...

...these thoughts and perspectives, lead us into similar actions, and similar actions lead us into sameness - meaning irrelevant invisibility until our thoughts alter and become unique again.

It depends on what we see in the new functional casings.

When we sell, we’re usually on the other side.

Our clients perceive us this way.

Like two teams playing against each other - client vs. seller.

To sell - we need shares of thought...

... and trust, is the foundation for acquiring shares of thought.

Psychologically, we need to become buying partners with our clients.

To sell, we need to think and act like partners.

Positive statements and arguments, make us opposite players again.

Selling equals playing for the same team.

We show our clients the shadows of our products, as well as the bright parts.

Completely unaltered.

If it’s not the right product for that certain client, than we're direct about it.

Always: the right product, to the right client.

Our doubts and objections are often based on unanswered questions in our minds...

...and unanswered questions are good reasons for not buying.

As possible clients, we don't have the will and time to ask 100 questions.

We want to ask ourselves – and get fast answers from outward without any vocal effort.

Smart marketers supply us with all the answers we individually need, without overloading us with information we don’t need.

Examples:

Scenario 1: I see a store, it's dark and I can’t tell what's inside. What does it sell? I’m not going in – I don’t have time.

Scenario 2: I’m on the phone in a bakery. What does this croissant cost? There’s no price tag –- it's not that important.

Scenario 3: I see an ad saying: “3.99*…” – There's small lettering at the bottom. The offer seems cloudy… I’ll ignore this.

As marketers – we know what people want to know before they want to buy. We know every possible mental-objection and every important answer.

Time is potential money, and when we react before others act, we save a pace.

We respect the potential money of others because we adapt to a situation without letting the situation happen physically.

We lengthen the life of our customers by doing this - We save lifetime.

Your will to listen, is the subtle testimony that you leave in the subconscious layers of her mind.

You don’t have to say much – you just have to ask questions that she’d love to answer.

You’re not a listening rock – you’re a listening lake: your whole body is responding, by syncing your nonverbal reactions, to the statements of your counterpart.

You’re saying everything, without saying things vocally.

She can feel that you love to listen - that’s why you'd always get your point across when your time has come.

You’d never give unwanted advice/indirect criticism or direct criticism.

Instead: would you leave ideas in the mind of your counterpart by phrasing them as indirect questions?

Incomparable – you don't seem interested in yourself, your ideas and your interests.

Are you interested in people?

I believe thankfulness is a key-quality for growth and success.

Too much is thought of as given, whereas receiving - is always linked to the decision of someone else.

We win through and with others.

Winning in a modern world means broadening and expanding the results, so others can benefit from their contribution to the process, that lead us to our goals.

It’s about sharing the prize.

Fresh and forthcoming thankfulness comes in different shapes and frames.

It’s not just the handwritten thanks-note, the phone call, the statement… it’s the way you make people notice that it’s also their achievement.

It's the stage you create to give thankful thoughts a clear mental picture in the mind of others.

Remember: high trees have deep roots that need to grow facedown...

...so grow facedown after growing face up.

Give away the award and the attention to the people that helped.

It’s the best thing you could do.

The way you where before you became successful, is the best way to become successful.